As a consumer in this market myself I wanted to design packaging that really appealed to me when looking for skincare. That is really minimal use of colour, simple brand, a really fresh and clean look.
I approached the brief as if I was showcasing for a client. I started by creating a mood board, then experimenting with type and once a logo was created I tested a few colourways for the packaging. Once I was happy with this I created a few mockups for demonstration.
